Who Is Shopping Online with Coupons and Promo Codes

How Many People Shop Online with Coupons?
You’re surfing the web clicking from one online store to another enjoying the convenience of Internet shopping, looking for promo codes, comparing prices, and searching for good deals to save money.  You’re not alone! In 2009 about 8.6 million households were doing the same thing. As recently as October 2011, one in four online shoppers were using coupon codes, according to an Ipsos Poll. Now that the recession has become a double dip recession, some might say a depression, online coupons or ‘e-coupons’ are becoming the standard for cutting household spending.

Average Yearly Savings Using  Online Coupons
You know you’re saving money by using coupon codes, but did you know that most people expect to increase their savings on purchases by 27% in the coming year? That’s a lot of cash back in your pocket; an estimated $245.

Time Spent Researching Coupons
How much time do you think you spend searching for the best prices online before you hit the ‘add to cart’ button? Would you be surprised to hear the average time spent is one hour, with some adults spending up to three hours on coupon research? That still beats driving to the mall, finding a parking space and fighting the crowds as you trudge in and out of stores looking for the best prices. Some folks say they prefer to shop in the store, but for convenience and time-saving you can’t beat curling up on the couch to shop with your laptop.

The Age Profile of Online Coupon Users
If you wonder where you fit in, age-wise, in comparison to other online coupon users, here are some facts about internet coupon usage:  of 18-34 year olds 71% use coupons, of 35-54 year olds 68% use coupons and in the senior bracket of 55 and older 63% are coupon users. If you are female you’re more likely to clip coupons and if you are male you’re more likely to use websites as coupon sources. This is according to market research company Inmar.

Our aim is to make locating coupons and promo codes on sonotretail convenient and by using our site you put money back in your pocket. All facts and stats aside, the ability to find a bargain and shop quickly makes anyone smile.